من نحن

An experienced Tourism Marketing and Research professional with over 26 years of experience. An energetic, dynamic certified Destination Management Executive with a successful track-record in sustainable tourism, and well known as an influencer in achieving significant results in the tourism sector in Jordan. Lana was one of the team that supported the establishment of the Jordan Tourism Board in Jordan. She is an influential thinker who speaks frequently on environmental issues that affect Jordan tourism image internationally, urging governments, international bodies and influential individuals to take responsibility for tourism environmental awareness.

“I AM THE CHANGE” is her vision, and her dream came true in running the biggest cleaning campaign in Jordan on 28^th of Sept. 2019. She always seeks optimal challenges to apply her vision and the knowledge she learned in strategic planning, corporate communications and management of complex issues to accomplish results.

Communication strategist and consultant with more than 14 years of experience, her background and field of work allowed her to be exposed to multiple industries from telecom to banking, FMCG, NGO’s, real estate, applications and many more. She believes in the individuals’ power of change; “We can always find ways to implement what we learn and develop in our professional life to uplift our communities”

Dina is an active member of society, before joining the team she was a founding member of a local NGO that works with orphanage graduates, in addition to other local initiatives and volunteer work with refugees, environment awareness and orphans with unknown parents.

With a lifelong passion for philanthropy and entrepreneurship she is the founder of One with Nature fitness & wellness center and a board member of PROMISE welfare society. She is also a children’s author/producer whose programs focus on promoting creativity, resilience and social responsibility. Ghada believes that together we can make a difference by keeping Jordan clean and green through education, dynamic learning and environmental awareness activities.

A multi-lingual tourism development professional with over 20 years of experience in working with donors, public and private sector entities as well as tourism associations in Jordan. Lina is also a trainer, researcher and scholar. In addition to her continuous engagements with the tourism sector on a strategic and other levels, she also serves on the board of the National Fencing Federation, supporting the games’ development in Jordan.

Lina is a passionate cook, mother and nature lover, who believes that sustainable practices and protecting the environment are basic requirements for a better life. She sees tourism and the environment as two sides of one coin and spares no effort in promoting change for a better future.

A Senior professional, passionate and dedicated leader of Hospitality, Sales and Marketing in the hospitality industry with over 32 years of experience. Maysoun led the Starwood Sales & Marketing teams in the Levant Area and Qatar providing strategic leadership and support, and received “the President Award”In 2013. 

Maysoun was recognized as one of 35 women in the Middle East who contributed to improve the hospitality industry by the Hospitality News Middle East.

One of her major recognized milestones in the hospitality sector in Jordan, is her effort to position the Sheraton Al Nabil Hotel/ Amman to be a leader in the market. She was part of the pre-opening team, and she continued leading the team to success. Her effort contributed to the hotel being awarded by the “Business Traveler Award “in the Middle East as the best business hotel in Amman over many years.

Maysoun earned her BA in Mass Communication from Cairo University.

Muna ِAl Taq comes from a rich background on conservation and NGOs spheres, as she worked for RSCN, Birdlife International /Jordan for more than 14 years. While at RSCN, Muna led the RSCN Strategic communication, marketing, networking and managing conservation and tourism projects and has been working for several project components related to training, capacity development, and species conservation and awareness campaigns.

Additionally, she was the person in charge of the NGO branding and marking guidelines. She continued to lead similar efforts within her current position as a Middle East Officer at Birdlife International   Muna is the winner of the Guinness Award for the largest mosaic in the world in 2018 as part of RSCN work in the Earth Hour event. Muna has an outstanding performance history in event management, campaigning, advocacy, and fundraising.

Randa Saifi Shalan holds a degree in French Linguistics and literature and worked over 30 years in education as a French teacher.

She is an inspiring cancer survivor that conquered Everest’s Base Camp to raise funds for the King Hussein Cancer Centre.  Randa climbed Mount Tarija in Bolivia and up the Inca trail to Machu Pichu in Peru to raise funds for the children of Gaza.

Randa is the President of Friends of Jordan Society, and a board member of the Health Care Accreditation Council as a patients’ representative. Also, she is a board member of Al Shams Almushriqa Association.

She aspires to see the people of Jordan more aware and caring about the environment in Jordan as well as having a sense of civility, respecting all rules to keep our country Clean.

An interior designer of residential and commercial spaces, with more than 30 years of experience in the United States and Jordan, Rasha possesses an innate desire to create and design interiors that exceed clients’ expectations.

In addition to her design career, Rasha is deeply involved in environmental and social causes and believes that a balance between career and community service is essential to live a full and worthy life.

Managing Director of Al Ruba Consultancy Services. Ruba has a Master 's degree in highway engineering and transportation. She has more than 25 years of professional experience in engineering consultations and  project management, transportation projects, and privatization.

Ruba Muhyar is one of the veterans in the field of Public Relations. She holds a BA in Journalism and Mass Communication from Yarmouk University. Ruba was the Royal Jordanian Airline Public Relations Director for where she represented Jordan in several occasions such as EXPO 92 in Spain, and the sponsorship of yacht racing around the world. Ruba has been working with community goodwill services for over 20 years helping the less fortunate communities in Jordan. She is a hard-core believer in preservation of the environment that starts from home, this is something Ruba has been doing for the majority of her life, and will continue to do so in the future.

A certified Hatha Yoga teacher from Yoga Tree- Toronton since 2010, and has specialised in Yin Yoga and its philosophy since 2012. Rula is one of the founding members of the Yoga Mandala Project- Providing psychosocial support for communities who experience trauma and displacement, back in 2014.

Rula has a strong background in hospitality & human resources and has worked in this field since 1997. Rula holds the connection to earth & the environment very closely to her heart, being part of the Himmeh & Lammeh team is a daily commitment to that connection.

Salam is a Holistic Counsellor and Artist with a deep interest in the natural world and all that it encompasses. She believes that with compassion and a commitment to kindness to all things, we can help our planet and all its inhabitants, human and otherwise, flourish and thrive. 

Salem is a public relations specialist at the Royal Society for the Conservation of Nature (RSCN). His PR effort includes promoting the RSCN services and supporting its relationship with investors, government and communities. He believes in the importance of protecting natural resources we have in Jordan and shares his passion with all officials and public representatives that he meets. He is keen to spread awareness within local communities and encourage them to get engaged in sustainable environmental practices.  He leverages his professional relationships with multiple media channels to generate publicity towards promoting the RSCN causes.

Dr. Suzy Hatough is currently the Chairperson at Tamkeen for Sustainable Tourism Development (TASUD). She served as the Acting Dean at Ammon College for Hospitality and Tourism Education for four years between 2000 to 2004. She provided technical assistance and consultation to support the implementation of the USAID funded project/ Building Economic Sustainability in Tourism Project (BEST) and her support continued over the lifetime of the project that extended to 9 years. She is a certified TedQual Certification Program Auditor since 2008 and an alternate member to the World Committee for Tourism Ethics (WCTE) at the United Nations World Tourism Organizations (UNWTO). Dr. Hatough is passionate about tourism as a force for public good and is a believer that social responsibility of each individual is key in transforming the lives of people positively on planet earth.

A Jordanian designer and artist with 35 years of experience. Her work spans interior design, architecture, furniture design, and art across Jordan, the MENA region and Europe. One could describe her work as a marriage of classicism and modernity. She focuses on elegance, originality, and functionality. She is passionate about artisanal work that allows her to blend interesting art pieces with materials and textures.

Her interest in impact and the environment stems from a creative angle, giving her a strong desire to problem-solving innovative ways to tackle climate change and enhance environmental awareness in a creative and novel way.

Zeena, a motivated mother of two, has always directed her energies towards different scopes of social work. Her strong belief in social justice and her immense love for Jordan had her working with victims of family violence and with juveniles, for over ten years. With relentless efforts she advocated for their wellbeing, safety, and a right to a better future.

Zeena's love for her country also drove her to be an enthusiastic co-founder and member of the Himmeh w Lammeh initiative, the national campaign for a cleaner Jordan. Zeena found another passion in the fruits of the earth, and the kitchen. Her sensational brand "Blind Date"- offers products made with dates, but with a twist. In 2019, Blind Date was awarded first place for best date product in Jordan.

Zeena enjoys unique communication skills and a capability of initiating and materializing social ventures.